Log on to the Bambooee website and it reads… “DON’T FEEL GUILTY ABOUT USING PAPER TOWELS ANY MORE!” Bambooee® roll is 20 sheets of pure rayon bamboo heaven, made from an organic bamboo source.
Must say this is a great story of building an environmentally sustainable product that has use in every house. Bambooee® is the brain child of husband and wife team of Noam and Irene Krasniansky. In the year 2009, in a causal kitchen conversation Irene told Noam that she didn’t want to use paper towels in her kitchen anymore. She said only 7% of the Brazilian rainforest was still intact. Following up on this kitchen conversation, Noam set out to develop Bambooee® as a substitute of disposable paper towels made from trees, made from bamboo. Bamboo is a family of grass and not a tree, it matures quickly in as little as three to 5 years, much faster than hardwood trees which can take upwards of twenty years or more to reach maturity. More importantly, bamboo sends out new shoots after each harvest.
It took Noam 2 years to come up with this product, but Bambooee® is definitely today one of the few daily use products made out of a sustainable and renewable resource. “When I was in college I always thought, I’d really like to do something to help make the world a better place. But after getting married and having kids, my philanthropic drive kind of fizzled away as I gave my attention and focus to my own life and my own problems. Bambooee was the spark that rekindled that original drive” says Irene Krasniansky. Each roll of the Bambooee towels consists of 20 sheets that can be washed and reused up to 100 times before throwing away. The Krasiansky’s guarantee this reusable bamboo towel is the strongest, most durable and absorbent kitchen towel on the market. With just a single roll of Bambooee, replaces up to 286 paper towel rolls you’re now consuming.
Irene’s concern was that she also wanted desperately to plant trees to reverse the damage from deforestation. So in order to achieve that, the husband –wife team decided that for every roll of BAMBOOEE® that got sold they will plat a tree. Bambooe’s® tree planting partner now gives to over 50 countries and works with local farmers who help plant trees in an incredible range of environments, from coastal areas to mountains, restoring soil that had been unproductive for decades or even hundreds of years.